Michael Pretz

Various brand logos and event logos.

As part of the brand team. I was tasked to take the idea of the new brand and solve how it could work on different deliverables that the company uses on a day to day basis. This includes: Print ads, internal communications, FAQ sheets, direct mail, banners, building branding, and much more.

I was lead designer on taking the initial concept from industrial design agency and building it out to spec, from color to legal placement and everything in between. There was careful thought behind color choice to indicate mode/function. Another consideration that had to be made was since this was the first package in the new brand how future packaging systems could live in this space to stay on brand.

Lead designer, working with a team of talanted editors and coders to brand a 100% virtual event in 2021. My role was to concept and brand the theme of “ready set go”. I was then charged to flesh out the event by creating a full video graphics package, event website layout, and storyboard the opening video.

Tasked to take assets and create various “posters” that could be used by client for print, social, etc. My take on them was to make them unique works of art

Was given a comp by Art Director to rebuild for final output. I was then tasked to design and build out 3 more Ads to complete campaign series.

This was a digital program to attract potential customers to a gated webinar about oncology fusions. Using paid banner ads, and social we drove them to a custom destination page that housed product information, KOL quotes, videos and a lead gen form that was requited to view the webinar.

In this campaign we let our target know that there IS a cooler that won't let them down. When you are out in the wilderness, warm beer is the last thing you want to worry about. It's rough out there but it's cold in here.

- 2016 District 15 AAF Student Silver ADDY
- 2016 San Diego Ad Club Student Bronze ADDY
 

In this Environmental ad, we put a life size window cling on revolving door. When A person walks through the door they get the feeling of being followed or chased by our "killer"

- 2010 Applied Arts Student Awards, published in September issue
- 2010 AAF National Student Gold ADDY
- 2010 AAF District 15 Student Gold ADDY,
- 2010 San Diego Ad Club Student Gold ADDY
- 2010 San Diego Ad Club Peoples Choice Award