As the lead designer on creating a global show brand for Neo4j’ s Graph Summit. As a data company the goal was to take elements of the core brand and give life and energy for this event. The look i came up with was inspired by the intricate beauty of nature and our universal interconnectedness. It's about celebrating complex systems that work together seamlessly - just like a graph. Each node and connection is placed with purpose, conveying information and a sense of depth and sophistication. I created the brand and style guide for it, including color palette, typography rules, image library and rules, all Templates(digital and print) to be used as well as all assets for shows in the Americas, Paris and London.
